When you look at all the technology we have today, you may often wonder how we ever survived without it. I mean honestly, how did we ever survive without cell phones or the Internet? It’s hard to imagine now, but back then, everyone managed to survive. Today, everyone has instant access to information.
There’s a website for everything, or an app for everything, and people are always turning to technology for entertainment, socializing or locating simple information. New Internet sensations appear all the time, but one of the more popular Internet crazes today are the use of online review sites such as Yelp or City search.
These sites rely on user generated content to fill their sites, and they’re a place for consumers to turn to when they want to research a business, product or service or if they want to share information about their own experience with a certain business, product or service.
Today, we have so much technology available at our fingertips that we are becoming more informed consumers. We’re no longer taking the manufacturer’s word for it and are instead seeking out guidance by other people who may have visited a certain establishment or purchased a specific product or service.
So how did customers select their products years ago when there were no online reviews? Newspaper/Sale Ads of the best ways that people used to select products was based on what they read in the newspaper or sales ads. They took the honest opinion of the author, and if the author of the newspaper recommended a certain product or service, the purchasing decision was made.
Word of Mouth this tactic is still as effective today as it was years ago. When someone wanted to know what to buy, they often relied on the input of their friends, family members and close colleagues. For example, if your neighbor recently bought a vacuum and you were also in the hunt for a vacuum, you may find that your purchasing decision would be swayed if your neighbor continued to tell you how great the vacuum worked.
Television and Radio Adjust like the newspaper, television, and radio ads were very effective. People relied on the television or radio to give them news and play commercials that would teach them about newer products or services that were available.
These products or services would then be something to think about. In-Store Signage Another way that people made a purchasing decisions also depended on the type of in-store signage. Since there was no such thing as online shopping, everyone had to be purchasing their products from somewhere, and in-store signage could be the reason they bought a certain item.
Today, when we want to know more about a product or service, we are more likely to be intrigued by the Internet more than any other marketing tactic. We may still watch commercials or listen to what our friends have to say, but ultimately, review sites generate the content that help today’s consumers learn where they want to buy items and what items to buy. Jacob Smith is a reviews tracker and review monitoring expert. He likes to share his knowledge about online reviews with other business professionals.